1️⃣ Introduction
🚀 Ecom Fluency 2 is a practical communication course for B1 → B2 learners aiming to become confident, independent professionals in e-commerce.
Ecom Fluency 2 is designed to:
🧭 Bridge the Gap: Help learners move from general English → professional e-commerce communication.
🗣️ Build Working Communication Systems: Develop language that is usable, repeatable, and task-focused.
⚙️ Prioritize Real-World Use: Shift from knowing English → using English effectively at work.
🔄 Integrate Language & Context: Train learners to respond appropriately within actual business situations.
🚀 Enable Professional Readiness: Prepare learners to function confidently in fast-paced, English-speaking environments.
2️⃣ Course Objectives
Upon completion of this program, students will:
📦 Master E-com Vocabulary: Command B1–B2 terminology across F&B, Fashion, Cosmetics on Shopee, TikTok, Amazon.
💬 Handle Business Scenarios: Communicate professionally in negotiations, sales pitching, KOL/KOC briefings.
⚡ Build Fast Reflexes: Think and respond instantly → no mental translation in discussions or strategy debates.
📊 Articulate Market Trends: Clearly present insights on banking, stock market, real estate.
🌍 Achieve Independence: Operate confidently in international e-commerce at B2 level.
3️⃣ Learning Mode & Schedule
Learning Modes
Self-study: Learn at your own pace with the self-study package.
Instructor-led: Participate in live online or in-person sessions with a coach.
Course Schedule
8 sessions per month, 90 minutes per session.
2 sessions per week.
4️⃣ Syllabus
| Session | Topic | Target Vocabulary (B1/B2) | Key Language Chunks |
| 1 | Global E-com Landscape | Marketplace, platform, cross-border, B2B, B2C, retail, digital, infrastructure, penetration, logistics. | "The platform offers a wide range of..." / "Market penetration is growing in..." |
| 2 | Navigating Shopee & Tiktok | Ecosystem, interface, seller center, storefront, listing, visibility, algorithm, SKU, back-end, traffic. | "How do we optimize visibility on...?" / "The Shopee algorithm prioritizes..." |
| 3 | Selling on Amazon Global | Fulfillment, international, compliance, customs, tariff, warehouse, shipping, export, standard, global. | "Our fulfillment strategy involves..." / "To comply with international standards..." |
| 4 | Product Focus: F&B Industry | Perishable, shelf-life, organic, gourmet, supply chain, packaging, certification, ingredient, beverage, bulk. | "The demand for organic products is..." / "We need to ensure proper packaging for..." |
| 5 | Product Focus: Fashion & Trends | Apparel, accessory, fast-fashion, sustainable, fabric, collection, sizing, aesthetic, garment, textile. | "This collection focuses on sustainable..." / "Aesthetic appeal is key in the fashion niche." |
| 6 | Product Focus: Cosmetics | Skincare, cruelty-free, dermatologist, pigment, hygiene, tutorial, formula, regimen, ingredient, toxicity. | "Consumers are looking for cruelty-free..." / "This skincare regimen is targeted at..." |
| 7 | Consumer Insights (Psychology) | Behavior, preference, segment, demographic, motivation, barrier, habit, loyalty, feedback, survey. | "Based on consumer behavior data..." / "Identifying the core demographic is vital." |
| 8 | Strategic Market Research | Competitor, benchmarking, gap analysis, SWOT, saturated, niche, opportunity, threat, trend, forecast. | "A SWOT analysis reveals that..." / "The market is currently saturated with..." |
| 9 | Website Management (UX/UI) | Navigation, conversion, bounce rate, checkout, responsive, loading speed, user-friendly, landing page, SEO, layout. | "To reduce the bounce rate, we must..." / "The checkout process needs to be seamless." |
| 10 | Sales & Discount Strategies | Promotion, voucher, flash sale, bundle, markdown, revenue, turnover, upsell, cross-sell, incentive. | "Let’s create a bundle deal to increase..." / "The flash sale generated a high turnover." |
| 11 | Negotiation (Deal Giá) | Counter-offer, bargain, margin, wholesale, profitable, concession, leverage, volume, discount, agreement. | "I'd like to propose a counter-offer." / "What is the lowest price for a bulk order?" |
| 12 | The Art of the Pitch | Persuade, unique selling point (USP), value proposition, feature, benefit, engage, demonstrate, objective, solution, concise. | "Our USP sets us apart because..." / "The main benefit of this solution is..." |
| 13 | Affiliate Marketing (AFF) | Commission, referral, trackable, cookie, conversion, partner, incentive, revenue-sharing, link, attribution. | "The affiliate earns a commission for every..." / "We need to track referral links accurately." |
| 14 | KOL/KOC Collaboration | Influencer, authenticity, engagement rate, endorsement, campaign, niche, reach, persona, testimonial, brief. | "The KOL's engagement rate is impressive." / "We need an authentic testimonial for the brief." |
| 15 | Social Commerce & TikTok Shop | Livestream, viral, short-form, engagement, community, interactive, algorithm, content, shoppable, hashtag. | "Livestreaming allows for real-time interaction." / "Our content went viral on TikTok." |
| 16 | Digital Advertising (Ads) | Target, impression, click-through rate (CTR), cost-per-click (CPC), budget, ad spend, retargeting, creative, analytics, reach. | "We should increase the budget for..." / "The CTR has improved significantly." |
| 17 | Supply Chain & Logistics | Inventory, stockout, lead time, courier, tracking, delivery, return, refund, procurement, storage. | "We must avoid a stockout during the sale." / "The lead time from the supplier is..." |
| 18 | Customer Relationship (CRM) | Retention, personalization, inquiry, complaint, resolution, automated, feedback, rating, review, database. | "Personalization helps in customer retention." / "How should we handle this complaint?" |
| 19 | Data Analysis & Reporting | Metric, spreadsheet, chart, growth, decline, performance, insight, benchmark, variable, statistics. | "The data indicates a steady growth in..." / "Let's review the performance metrics." |
| 20 | Banking & Digital Payments | Transaction, gateway, e-wallet, interest rate, liquidity, transfer, credit, debit, fraud, currency. | "Digital payments are the preferred method." / "We need a secure payment gateway." |
| 21 | Stock Market Insights | Investment, share, portfolio, dividend, volatility, bull market, bear market, asset, equity, fluctuation. | "Diversifying your portfolio reduces risk." / "The market is experiencing high volatility." |
| 22 | Real Estate Fundamentals | Property, mortgage, lease, appreciation, location, commercial, residential, investment, equity, tenant. | "Commercial real estate offers high returns." / "The property has appreciated in value." |
| 23 | Integrated Strategy Planning | Roadmap, milestone, objective, execute, monitor, prioritize, resource, timeline, scalability, vision. | "Our roadmap includes several milestones." / "We need to prioritize scalability for..." |
| 24 | Final Review & Simulation | Present, pitch, evaluate, feedback, summarize, demonstrate, conclusion, proposal, scenario, critique. | "In conclusion, our e-commerce strategy..." / "Based on the simulation, we suggest..." |
