1️⃣ Introduction
This 24-session program targets A2–B1 learners who need practical, job-ready English for E-commerce. The course builds a core vocabulary of 500+ high-frequency terms, covering platform operations, digital marketing, logistics, and customer interaction.
🔑 Key Features
- 📚 Structured Progression: 24 sessions × ~20 targeted terms each
- 🧩 Power Chunks: One fixed, real-world expression per session to boost fluency and confidence
- 💼 Industry Focus: From product listings → payments → delivery → customer support → analytics
- 🗣️ Speaking-First Approach: Every lesson integrates guided speaking drills using professional scenarios
🎯 Outcome
By the end of the course, learners can communicate clearly and efficiently in common E-commerce situations, using both accurate vocabulary and natural business expressions.
2️⃣ Course Objectives
Upon completion of this 24-session program, students will:
📦 Core Vocabulary Mastery (500+ Terms): Command 500+ essential E-commerce terms across platforms, marketing, logistics, and customer flow.
💬 Functional Communication in Context: Use Power Chunks to handle key tasks: product description, pricing, order handling, and customer support.
⚡ Faster Speaking Reflexes: Respond more quickly and naturally in common workplace situations, with reduced reliance on translation.
📊 Practical Business Expression: Describe basic data, trends, and performance using clear, structured language.
🌍 Job-Ready Confidence (A2–B1): Communicate clearly and effectively in day-to-day E-commerce tasks with growing independence.
3️⃣ Learning Mode & Schedule
Learning Modes
Self-study: Learn at your own pace with the self-study package.
Instructor-led: Participate in live online or in-person sessions with a coach.
Course Schedule
8 sessions per month, 90 minutes per session.
2 sessions per week.
4️⃣ Syllabus
Session | Topic | Key Vocabulary Focus (Target: ~20 words/session) | Power Chunk / Speaking Practice |
1 | Intro to E-Commerce | B2B, B2C, Marketplace, Digital storefront, Niche, Brick-and-mortar. | "I'm responsible for managing..." |
2 | The Customer Journey | Browsing, Awareness, Consideration, Conversion, Touchpoints. | "The first step in the process is..." |
3 | Product Listings | Specifications, High-resolution, Bullet points, Features vs. Benefits. | "This product is designed to..." |
4 | Pricing Strategies | Discounts, Wholesale, Retail, Competitive pricing, Markups. | "We are currently offering a..." |
5 | Inventory Management | SKU, Out of stock, In stock, Backorder, Warehouse, Lead time. | "To ensure we don't run out of..." |
6 | The Checkout Process | Add to cart, Proceed, Billing address, Guest checkout, Friction. | "Could you walk me through the...?" |
7 | Payment Gateways | Transaction, Encryption, Credit card, Digital wallet, E-invoice. | "Please confirm the payment by..." |
8 | Digital Marketing Basics | SEO, Keywords, Organic traffic, Paid ads, Call to action (CTA). | "We need to focus our efforts on..." |
9 | Social Commerce | Influencer, Viral, Feed, Shoppable posts, Engagement rate. | "Based on current social trends..." |
10 | Email Marketing | Newsletter, Subject line, Open rate, Click-through rate (CTR). | "I'd like to follow up on our..." |
11 | Shipping & Logistics | Courier, Tracking number, Standard vs. Express, Freight. | "Your order is scheduled for delivery on..." |
12 | Last-Mile Delivery | Hub, Distribution center, Door-to-door, Real-time tracking. | "The main challenge we face is..." |
13 | Returns & Refunds | Policy, RMA, Damaged goods, Exchange, Reimbursement. | "According to our return policy, you..." |
14 | Customer Support | Live chat, FAQ, Ticket, Turnaround time, Escalation. | "I’ll look into this matter immediately." |
15 | Handling Complaints | Apology, Resolution, Compensation, Negative feedback. | "I understand your frustration regarding..." |
16 | User Experience (UX) | Interface, Navigation, Mobile-friendly, Loading speed, Layout. | "From a user's perspective, it's..." |
17 | Data & Analytics | Metrics, Conversion rate, Bounce rate, Dashboard, Trends. | "The data suggests that we should..." |
18 | Cybersecurity & Trust | Fraud, Phishing, SSL certificate, Privacy policy, Verification. | "To protect your personal information..." |
19 | B2B E-Commerce | Bulk orders, Procurement, Quotes, Terms and conditions. | "We are looking for a long-term partner..." |
20 | Cross-Border Trade | Customs, Tariffs, Import/Export, Localization, Currency. | "In terms of international shipping..." |
21 | Affiliate Marketing | Commission, Referral link, Partners, Revenue sharing. | "This partnership will allow us to..." |
22 | E-Commerce Trends | AI Chatbots, Voice search, AR/VR, Subscription models. | "The industry is moving toward..." |
23 | Business Review | Quarter, Growth, Revenue, Profit margin, Stakeholders. | "I'd like to highlight the success of..." |
24 | Final Presentation | Review of all 500 words through a "Launch a Shop" pitch. | "Our goal for the next fiscal year is..." |
